Fix Your Positioning, Engage the right developer audience, and grow.
We specialize in helping developer-first startups position in the market, communicate the right message, and leverage the right channels to generate demand.
Trusted by professionals at these companies:
Fix Your Positioning, Engage the right developer audience, and grow.
We specialize in helping developer-first startups position in the market, communicate the right message, and leverage the right channels to generate demand.
Trusted by professionals at these companies:
The Problem
You Want To Grow But Developers are a tough target audience
Developers are so different and you don't know which developer persona to focus on.
Your product has too many features and it's hard to say what really differentiates you.
Demand generation takes more effort and moves more slowly than you would wish.
The Problem
You Want To Grow But Developers are a tough target audience
Developers are so different and you don't know which developer persona to focus on.
Your product has too many features and it's hard to say what really differentiates you.
Demand generation takes more effort and moves more slowly than you would wish.
The Developer Positioning Sprint
The Developer Positioning Sprint
Work with Me To Solve Your Developer Positioning Challenge
01
Positioning and GTM Audit
- Audit your website and landing pages.
- Review your top competitors.
- Listen to at least 2 sales calls from your team.
- Watch your product demo.
- Review customer feedback.
- Analyze your responses to our intake questionnaire.
02
Strategic Workshops
- Discuss the audit results.
- Brainstorm potential positioning angles.
- Identify your core segment and value proposition (ICP).
- Identify your product's core benefits and messaging.
- Identify demand generation opportunities.
03
Implementation
- Homepage structure and production-ready copy.
- Pitch deck structure and production-ready copy.
- Recommended developer-effective channels and tactics.
- Recommended metrics to track.
The Developer Positioning Sprint
Work with Me To Solve Your Developer Positioning Challenge
01
Positioning and GTM Audit
- Audit your website and landing pages.
- Review your top competitors.
- Listen to at least 2 sales calls from your team.
- Watch your product demo.
- Review customer feedback.
- Analyze your responses to our intake questionnaire.
02
Strategic Workshops
- Discuss the audit results.
- Brainstorm potential positioning angles.
- Identify your core segment and value proposition (ICP).
- Identify your product's core benefits and messaging.
- Identify demand generation opportunities.
03
Implementation
- Homepage structure and production-ready copy.
- Pitch deck structure and production-ready copy.
- Recommended developer-effective channels and tactics.
- Recommended metrics to track.
what people Say About Me
what people Say About Me
Who Is Roberto Pesce?
Hi, I'm Roberto!
Over the last 10 years, I’ve helped businesses bring products to technical audiences, both locally and globally. From large organizations to niche startups, I’ve guided entrepreneurs in crafting and executing developer-centric go-to-market (GTM) strategies utilizing proven frameworks that drive differentiation, reach, adoption, and revenue growth.
Here are two results I'm proud of:
- Helped scale a startup from $5M to $100M ARR.
- Led a mature company into a new multi-million-dollar market segment.
Count on me to help you fix your positioning so you can engage the right developer audience and grow.
Who Is Roberto Pesce?
Hi, I'm Roberto!
Over the last 10 years, I’ve helped businesses bring products to technical audiences, both locally and globally. From large organizations to niche startups, I’ve guided entrepreneurs in crafting and executing developer-centric go-to-market (GTM) strategies utilizing proven frameworks that drive differentiation, reach, adoption, and revenue growth.
Here are two results I'm proud of:
- Helped scale a startup from $5M to $100M ARR.
- Led a mature company into a new multi-million-dollar market segment.
Count on me to help you fix your positioning so you can engage the right developer audience and grow.
Pricing
Stop Putting off your foundational strategy. Book your free intro call today.
The Developer Positioning Sprint with Roberto Pesce
US$ 4,500
What you get:
- 3 Workshop Sessions (Online)
- Positioning and GTM Audit
- Primary Positioning Strategy (ICP)
- Homepage Copy (Ready to use)
- Pitch Deck Copy (Ready to use)
- Developer-First Demand Generation Blueprint
- 4 Weeks Of Engagement
Pricing
Stop Putting off your foundational strategy. Book your free intro call today.
The Developer Positioning Sprint with Roberto Pesce
US$ 4,500
What you get:
- 3 Workshop Sessions (Online)
- Positioning and GTM Audit
- Primary Positioning Strategy (ICP)
- Homepage Copy (Ready to use)
- Pitch Deck Copy (Ready to use)
- Developer-First Demand Generation Blueprint
- 4 Weeks Of Engagement
You’ve Got Questions. I’ve Got Answers.
Frequently Asked Questions
What is Go-To-Market (GTM)?
Answer
Who needs GTM?
Answer
When should I refine my GTM strategy?
Answer
What are the signals that my current GTM is not performing?
Answer
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