Fill in the form and Book your FREE intro call
Don't let your competitors outpace you. Book a free, no-obligation, intro call (EUR 250 value) and start your growth journey today!
Hurry up, spots are limited!
GTM Unblocked Workshop
Align teams & Execute Faster
Alignment is the most powerful lever marketers can pull to drive GTM success. Learn how to foster alignment between Product, Marketing, and Sales in this hands-on workshop.
Workshop Desription
The biggest challenge in GTM execution isn’t strategy, it’s alignment. When Product, Marketing, and Sales operate in silos, messaging becomes inconsistent, deals stall, and revenue growth suffers.
This hands-on workshop helps Product Marketing Leaders take charge of GTM alignment by identifying breakdowns, applying proven frameworks, and building a scalable process to:
- Increase efficiency
- Accelerate revenue
- Improve cross-functional execution
Led by a seasoned GTM strategist with 10+ years in the industry, this workshop blends real-world examples, interactive exercises, and actionable playbooks, ensuring attendees leave with a fully customized GTM alignment plan ready for immediate implementation.
Key Outcomes
By the end of this 4-hour workshop, you’ll be able to:
- Pinpoint alignment gaps in your GTM strategy.
- Use a GTM Alignment Scorecard to assess your company’s strengths and weaknesses.
- Develop a unified messaging framework to ensure consistency across teams.
- Establish feedback loops that drive data-driven decision-making.
- Execute a plan for improving cross-functional collaboration.
Who Should Attend
This workshop is designed for Product Marketing Leaders who:
- Struggle with messaging inconsistencies between product, marketing, and sales.
- Struggle with prioritization between product, marketing, and sales.
- Are launching GTM motions that require strong alignment from day one.
- Want to bridge the gap between Product, Marketing, and Sales to improve efficiency.
Relevant roles include:
- Product Marketing Leaders
- Product Marketers
- Startup Founders
- Product Managers
- Sales Managers
Pre-Requisite: Participants should have a basic understanding of the product development lifecycle of software products.
What You’ll Get
- GTM Alignment Scorecard – A customized assessment tool to identify alignment gaps.
- Messaging Framework Template – A plug-and-play resource to unify GTM messaging.
- Win/Loss Analysis Playbook – A structured approach to capturing sales insights.
- GTM Dashboard Blueprint – A guide for tracking cross-functional KPIs.
- 30-60-90 Day Alignment Plan – A concrete roadmap for driving immediate impact.
Mode of Delivery
- Live, 4-hour, workshop
- Interactive exercises
- Recording available for future reference (Online-only)
Workshop Syllabus
| Topic | Description |
|---|---|
| GTM Alignment Self-Assessment | We’ll assess how well Product, Marketing, and Sales are aligned in your organization using a GTM Alignment Scorecard. |
| Live Pitch Test: Spot the Messaging Gaps | We’ll conduct a live pitch exercise where different teams will present how they describe the product, revealing inconsistencies in messaging that impact sales and marketing effectiveness. |
| Creating a Unified GTM Messaging Framework | We’ll discuss how to position the product in the market to differentiate it from competitors and ensure that Marketing and Sales are telling the same story. |
| Strengthening Sales Enablement & Product Knowledge | We’ll outline key sales enablement materials, including battlecards and objection-handling guides, ensuring sales teams can communicate product value effectively. |
| Designing a Closed-Loop Feedback System | We’ll create a system where insights from Sales and Customer Success flow back to Product and Marketing, ensuring that GTM decisions are driven by real customer feedback. |
| Aligning on a GTM Scorecard & Metrics | We’ll establish a unified GTM Scorecard with key metrics that align all teams, ensuring that Product, Marketing, and Sales measure success using the same KPIs. |
| Building the GTM Execution Plan | We’ll define a concrete 30-60-90 day plan to implement alignment improvements, assigning ownership and setting milestones. |
Common Alignment Challenges This Workshop Solves
- Marketing generating the wrong leads: When misaligned with sales and product, marketing may focus on top-of-funnel volume instead of high-intent leads.
- Sales struggling to close: Without the right messaging, enablement materials, or a clearly defined ICP, deals stall or never close.
- Product is building in a vacuum: Without direct input from sales and marketing, product teams risk shipping features customers don’t need, slowing adoption and retention.
About the Instructor
Over the last 10 years, I’ve helped businesses bring products to the right technical audiences, both locally and globally. From large organizations to niche startups, I’ve guided entrepreneurs in crafting and executing developer-centric GTM strategies that leverage proven frameworks and AI-driven automation to drive revenue growth.
At Pesce Lab, we eliminate inefficient GTM strategies that hold startups back. My mission is to equip technical marketers with the methods, best practices, and technology they need to build high-impact, developer-focused GTM strategies that deliver measurable growth.
Here are some of the results I’ve helped achieve:
- Scaled a startup from $5M to $100M in annual revenue
- Led a mature tech company into a new multi-million-dollar market segment
Marketing without sales is just noise, and GTM efficiency is what separates winning companies from the rest. At Pesce Lab, we put developers at the center of your strategy, ensuring your products reach the technical minds that will actually use them.
Enjoy the topic? Follow me on social!
Brands I've Worked With
Testimonials
"...one of the most resourceful individuals I've ever met..."
"Roberto is one of the most driven and resourceful individuals I've ever met. He's got a great mind. If you're lucky enough to have the chance to work with him, you'll find that you have a powerful team member."
Kris Schlesser
Founder @ LuckyBolt
Investment & How To Apply
- EUR 1,499 – Online corporate workshop for up to 10 participants.
How to Apply
1. Submit the application form.
2. I'll schedule an alignment meeting (20 mins)
- We'll discuss your GTM alignment challenges.
- We'll define key focus areas for the workshop.
- We'll agree on potential workshop dates.
3. Finalize the booking
- Confirm the final date(s).
- Receive and sign the contract.
4. 7 days before the workshop
- Short questionnaire to identify participants' key challenges, expectations, and experience levels.
5. Payment terms
- 50% upfront before the first session.
- Remaining 50% within 15 days after the last session.
What are you waiting for?
What are you waiting for?
Apply for the GTM Unblocked Workshop and improve your team's alignment today!
Apply for the GTM Unblocked Workshop and improve your team's alignment today!
Full Name
Professional Email
Your Role
Company Website
Biggest challenge in GTM alignment right now
Content Library
Company