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The GTM Automation Sprint Workshop
AI Agents in Action
Leverage AI Agents to eliminate bottlenecks, streamline GTM workflows, and drive revenue before your competitors do.
Workshop Desription
Repetitive work is a major bottleneck in GTM, especially for marketing teams. It:
- Slows Execution – Teams waste time on manual tasks like re-explaining positioning, rebuilding sales decks, or collecting data.
- Causes Inconsistencies – Without standardized processes, messaging drifts, leading to misalignment.
- Reduces Strategic Thinking – PMMs stuck on repetitive work can't focus on improving strategy or analyzing market opportunities.
- Creates Bottlenecks – When execution relies on a few people handling manual tasks, growth slows.
Automation has long been a part of GTM, but AI takes it further—boosting efficiency, reducing manual work, and enabling scalable execution.
This workshop equips you to understand AI's role in GTM, identify inefficiencies, and implement no-code AI Agents to streamline execution and accelerate growth.
Key Outcomes
By the end of this 4-hour workshop, you’ll be able to:
- Understand different automation opportunities
- Map out your team’s processes and find high-impact automation opportunities
- Build & deploy three no-code AI agents
- Integrate AI tools like OpenAI, n8n, and more
- Gain frameworks to scale automation beyond the workshop
Who Should Attend
This workshop is designed for Product Marketing Leaders who want to make their teams:
- More efficient – Reduce time spent on manual, repetitive GTM tasks
- More strategic – Shift focus from execution to high-impact growth initiatives
- More data-driven – Automate insights, reporting, and customer intelligence
Ideal for:
- Product Marketing Leaders
- Product Marketing Managers
What You’ll Get
- 4-hour live, interactive workshop
- Hands-on experience with AI-powered automation tools
- Access to workshop recordings (for internal team reference)
- Step-by-step playbooks for GTM AI automation workflows
- 1:1 expert guidance and Q&A session
Mode of Delivery
- Live, 4-hour, workshop
- Interactive exercises
- Available online or on-site
- Recording available for future reference (Online-only)
Workshop Syllabus
| Topic | Description |
|---|---|
| What is automation? What are workflows? | We'll break down automation and workflows, explaining how they fit into GTM processes. |
| Data availability & APIs | We'll cover how APIs work, why they matter for automation, and how to leverage them without coding. |
| The role of AI in GTM | We'll discuss how AI models and agents work, their limitations, and how to use them effectively in marketing. |
| SaaS tools with built-in AI | We'll explore tools like HubSpot, Apollo, and Clearbit that integrate AI into GTM workflows. |
| No-code automation platforms | We'll compare n8n, Zapier, and Make, helping you choose the right tool for your needs. |
| AI-powered GTM use cases | We'll discuss and breakdown real-world AI applications in product marketing. |
| Hands-on: Competitor tracking workflow | We'll build an AI agent to track website changes, competitor news, and product updates. |
| Hands-on: Lead research workflow | We'll build an AI agent to perform lead research, lead qualification, and lead enrichment. |
| Hands-on: Content personalization workflow | We'll build an AI agent to analyze customer sentiment and tailor messaging accordingly. |
| Hands-on: Sales enablement workflow | We'll build an AI agent that uses data to optimize battle cards, competitive insights, and objection-handling playbooks. |
| Identify high-impact automation opportunities | You'll identify key GTM processes to automate with AI agents in your company. |
| Design an automation strategy | You'll choose one opportunity to outline triggers, actions, and integrations. |
| Step-by-step implementation plan | You'll create a clear roadmap to build and launch your agent. |
| Group presentations & feedback | You'll present your plan, receive expert feedback, and refine your approach. |
Common GTM Challenges This Workshop Solves
- Teams struggling to implement AI automation due to lack of technical skills.
- Marketing teams wasting hours on repetitive tasks.
- GTM execution being slow & inefficient.
- Product marketing lacking clear, data-driven insights.
About the Instructor
Hi, I’m Roberto Pesce.
For the past 15 years, I’ve helped businesses bring products to the right customers—both locally and globally. From large organizations to niche startups, I’ve guided entrepreneurs in crafting and executing go-to-market strategies that leverage proven frameworks and AI-driven automation to drive revenue growth.
Some of the results I’ve helped achieve:
- Scaled a startup from $5M to $100M in annual revenue.
- Expanded a niche startup from 1 to 10+ locations across the U.S. in just two years.
- Led a mature tech company into a new multi-million-dollar market segment.
AI is the driving force behind high-performing GTM teams, breaking down barriers between strategy and execution.
AI won’t replace marketers, but marketers who know how to leverage AI will outpace those who don’t. That’s why I created this workshop—to help GTM teams optimize workflows and implement AI-driven automation without relying on external teams.
Like the topic? Follow me on social!
Brands I've Worked With
Testimonials
"...one of the most resourceful individuals I've ever met..."
"Roberto is one of the most driven and resourceful individuals I've ever met. He's got a great mind. If you're lucky enough to have the chance to work with him, you'll find that you have a powerful team member."
Kris Schlesser
Founder @ LuckyBolt
Investment & How To Apply
- EUR 1,499 – Online corporate workshop for up to 10 participants.
How to Apply
How to Apply
1. Submit the application form.
2. I'll schedule an alignment meeting (20 mins)
- We'll discuss your GTM alignment challenges.
- We'll define key focus areas for the workshop.
- We'll agree on potential workshop dates.
3. Finalize the booking
- Confirm the final date(s).
- Receive and sign the contract.
4. 7 days before the workshop
- Short questionnaire to identify participants' key challenges, expectations, and experience levels.
5. Payment terms
- 50% due before the first session, 50% within 15 days of completion.
Ready to Transform Your GTM Execution with AI?
Ready to Transform Your GTM Execution with AI?
Reserve Your Spot Today!
Limited availability – Secure your team’s place now!
Reserve Your Spot Today!
Limited availability – Secure your team’s place now!
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